Wartime rationing and the introduction of the utility scheme greatly restricted
the stylesavailable. Under the austerity rules all shoes had to completely
cover the foot,

March 1942

March 1942 Click for bigger picture
so no peeptoes or slingbacks. Heel height was also restricted, though you
might not think so when looking at the adverts, a classic case of idealism
- if the models can have 7ft legs then the shoes can have 4 inch heels.

May 1943 Click for bigger picture

April 1943 Click for bigger picture
Colour and textured leather finishes hid imperfections in the hides. Rubber
soles and elastic gussets were banned, Zips became popular for a short
time as they were easier to close in the blitz.

Clarks Wooden Soles February 1944 Click for bigger picture

February 1944 Click for bigger picture
Low wedges were very popular as they supported the arches and wooden
soled shoes made an appearance in 1943 but did not enjoy extensive popularity
as the hinged soles let in the rain.

February 1945 Click for bigger picture

July 1945 Click for bigger picture
The spring of 1944 was a particularly bad time to find shoes, with most production
aimed at D-Day civilians had to spend long hours in queues and there were stories
of having to obtain tickets just to join the queues.