It has been said that summer is about to arrive in Britain (but I wouldn't hold my breath)
so just in case it is, here are some pretty cotton frocks to ogle.
Cotton had its heyday in the 50s and Horrockses were one of the first companies to market.
In the early 50s many of the upper market magazines had a Horrockses advert in them nearly every month, but by the end of the decade you could have a 4 page editorial of summer cotton dresses without a single mention.
In the 60s the new synthetics were creeping into the market with promises of quick and easy laundering and
no ironing required. Though in truth, Horrockses frocks are very easy to care for.

Shopping magazine Jan-Feb 1950

Shopping magazine Jul-Aug 1951

Shopping magazine Jan-Feb 1952

Shopping magazine May-Jun 1953
See more posts about Horrockses here
All scanned by Miss Rayne